What Is Social Media Marketing?
Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast, is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Social Media Marketing technique to improve traffic and brand awareness using social sites.
Social Media Goals to Consider in 2018
Goal setting is a staple of all marketing and business strategies. Social media is no exception. Of course, with a range of social capabilities, it can be difficult to determine exactly what your objectives should be. For guidance, here are some common social media goals to consider:
Increase brand awareness: To create authentic and lasting brand awareness, avoid a slew of promotional messages. Instead, focus on meaningful content and a strong brand personality through your social channels.
Higher quality of sales: Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Through more efficient social media targeting, you reach your core audience much faster.
Drive in-person sales: Some retailers rely on social media marketing efforts to drive in-store sales. Is your brand promoting enough on social to reward those who come to you? What about alerting customers to what’s going on in your stores?
Improve ROI: There’s not a brand on social media that doesn’t want to increase its return on investment. But on social, this goal is specific to performing a thorough audit of your channels and ensuring the cost of labor, advertisements, and design stay on track.
Create a loyal fanbase: Does your brand promote user-generated content? Do your followers react positively without any initiation? Getting to this point takes time and effort to create a positive brand persona on social.
Better pulse on the industry: What are your competitors doing that seems to be working? What strategies are they using to drive engagement or sales? Having a pulse on the industry could simply help you improve your efforts and take some tips from those doing well.
Research Your Social Media Audience
Approximately 79% of adults use Facebook–but are your customers actively engaging with your brand there? Understanding your audience is necessary to learn things like who buys your products, what age group is the toughest to sell and what income level makes up the most of your returning customers? As for social media, it’s just as critical to know your audience.
First, your brand should look into the demographics of your most valuable social channels. Like we mentioned before, you should have a goal in mind for your social media marketing strategy. This is why you need to research the channels that correlate the most with your goals.
To help you find your focus channels: let’s take a quick look at the essential demographics data for each major network:
Facebook’s most popular demographics include:
Women users (89%)
Urban- and rural-located users (81% each)
Those earning less than $30,000 (84%)
Users with some college experience (82%)
Instagram’s most popular demographics include:
Women users (38%)
Urban-located users (39%)
Those earning less than $30,000 (38%)
Users with some college experience (37%)
Twitter’s most popular demographics include:
Women users (25%)
Urban-located users (26%)
Those earning $50,000-$74,999 (28%)
Users with college experience or more (29%)
LinkedIn’s most popular demographics include:
Men users (31%)
Urban-located users (34%)
Those earning $75,000 or more (45%)
Users with college experience or more (50%)
Snapchat and other auto-delete app’s most popular demographics include:
Men users (24%)
Those earning less than $50,000 (27%)
Users with some college experience (27%)
Social Media Optimization
Social Media Optimization is a process of improving the social signals in and outside the site.
Marketing Goal in Social Media
Increase the leads and sales
Connect and engage with clients and prospect
Major Social Network
Note: Depending on the business requirement we have to choose of the given network.