Twitter Marketing

What is Twitter, How to setup up a successful Campaign?

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers.

Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What’s not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand.

Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. It’s about engaging with your target audience and interacting with them. Successful Twitter marketing is powerful. If you can become a pro with this fast-paced social networking site, you’ll unlock new opportunities to grow your business online.

What Makes Twitter Different

Your approach to every social media site should be different. For example, your Twitter marketing strategy isn’t going to be the same as your Pinterest or Facebook marketing plan. Understanding how Twitter works and where it fits in the social media landscape will shape the way you use it.

Some of the main ways businesses use Twitter include:

  • Sharing information and content
  • Driving engagement for promotional activities
  • Interacting with consumers
  • Networking
  • Branding
  • Reputation management

As you can see, most of these activities have to do with interactions. It’s not necessarily just about broadcasting your content like Instagram or Pinterest, for example. Twitter thrives on communication. Keep that in mind as we continue with the rest of this guide and get into the nitty-gritty of Twitter marketing.

It’s time to go beyond the “setup your profile correctly” and “follow influencers” tips. We’ll go over real Twitter marketing strategies that will help you be more successful, and the steps you need to take to market like the pros.

Twitter is a real-time communication network in which our goal is to connect with our customers with the latest update.

Uses of Twitter:
1) Stay connected with news
2) Brand awareness
3) Customer support
4) Connect with expert
5) Participate in a contest and offers
6) Generate traffic and leads

• We have 1 type of account only, either for business or personal.
• All the feature will be same for personal or business ID
• Username or Twitter handle is 15 characters limits (Letter, number and underscore).
• Custom URL is created as per your username

Head photo: 1500×500 px
Profile photo: 500×500 px
Complete the bio, location, and website.

Post Types:
1) Text (280 characters)
2) Photo (1024×512 px)
3) Video (16:9 ratio)
4) Poll

• To increase the followers we have to do cross marketing on other social media platforms by promoting Twitter.
• By writing about a specific topic, we can generate followers in that niche.
• Integrate Twitter into your website to increase the followers.
Hashtag: Using proper # (Hashtag) we can able to increase our reach and engagement.
Note: Always use short links to display URL (1), 2)
Using Twitter analytics we can able to analyze all our tweet data and make better decisions.
Path: Icon  Analytics

Using Twitter ads we can increase our reach and connect with the more targeted audience.
1) Tweet engagements
2) Promoted video views
3) Awareness (Branding)
4) Website clicks or conversion
5) Followers
6) App installs or re-engagement.

Targeting Option:

i) Gender and Age (Note: In Twitter, the above targeting is not accurate as Facebook)
ii) Location, Devices, and Platform (Note: We can target only India, but not states and cities separately)

Advanced Targeting:

i) Keywords
ii) Interest
iii) Followers of user Id
iv) Behaviors (Note: Based on their activities a 3rd party company provide this data to Twitter)
v) Events
vi) Tailored Audience ( Remarketing Audience)
Events: Any popular upcoming events can be targeted with this option
Bid & Budget: We have 2 types of biddings (i) Auto (ii) Manual

Conversion Tracking

Path: Tools  Conversion Tracking  Create New Conversion Event
We can track the event with 2 methods (i) Universal Tag (ii) Single Tag
After Conversion tracking setup we can launch a website campaign.

Twitter Card: To display our ad in the optimized format.
Path: Creatives  Cards
Note: The card can be attached to our existing tweet for promotion.

Remarketing Audience

To track remarketing audience on our website we have to add a tracking code on all pages of the site.

Path: Tools  Audience Manager  Create new audience

1) Upload your own list
2) Make a tag to collect website visitors
3) Collect your mobile app users
4) Build a flexible audience.