Search Network with Display

What is the Search Network with Display Select Campaign Type?

From a conceptual standpoint, it’s pretty straightforward. The Search Network with Display Select option is essentially what it sounds like; your run-of-the-mill Search Network placement with the addition of a few Display Network site placements thrown in as well.

Taking a step back, it’s important to distinguish the difference between the two, separately, before jumping into the combination campaign type. The “Search Network only” option encompasses ads with placement in Google search and affiliated search partners. The “Display Network only” option includes partner websites of the GDN.

The “Search Network with Display Select” option is a mix of the two, and what Google claims as being the “best opportunity to reach the most customers”.

How Search Network with Display Select Works

So how does it work? You’ll manage your Search Network with Display Select campaigns the same way you’d manage a Search Network only campaign. You’ll need to set your budget, designate relevant keywords, and create your ads. That’s about it. The rest is taken care of for you and no additional work is required.search network with display select

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Once your campaign is up and running, ad placements will be seen in a few areas. Ads can appear when people search for queries that match your keywords on Google search and search partner sites.

In addition to placement within the Search Network, ads can also appear on relevant pages across the web on the Google Display Network (GDN). However, placement within the GDN takes an automated approach and does not give you as much control.

Ads within the Display Network are shown selectively and bidding is automated, hence the Display Select label in the campaign type. You’re not going to be accessing all sites within the GDN, just a few of them.

Below are the comparative differences between the “Search Network only” campaign and the “Search Network with Display Select” campaign types.

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Once your campaign has been created, your budget is then split between the Search and Display networks. However, as placement within the GDN happens in a more limited capacity, the majority of your budget will be allocated to ads in the Search network.

The, somewhat restrictive, frequency of GDN ad placement will be determined based on site relevance in relation to your designated keywords, as well as to how likely Google determines customers are going to click through on an ad and convert.

As indicated in the chart above, Search Network with Display Select campaign types is accompanied by two subtypes: standard and all features. The major differences between the two are really only evident in the ad format and targeting options.

It really just comes down to how in-depth you want to be with your campaigns. The options offered within the all features section gives advertisers more advanced capabilities to customize their approach.