ON-Page Optimization

Tips & Technique for On-Page Search Engine Optimisation

Page Titles

Title Optimization is the main thing to be focused on any website. Our Title should include focus keywords which are relevant to our product/service.

For an instance, if we have a website “cakerecipes.com” which is related to cakes, we need to add cake related keywords in the title to ensure that if a person searches for chocolate cake/ cake recipes/ easy cake recipes, then SERP should list our website and the person chooses to click on our link. If we give irrelevant keywords in the title, it makes no sense.

(For example, you’ll write a journal post a few new cake instructions that you just have tried. it’s so vitally necessary that you just embody ‘Chocolate Cake Recipe’ inside your post title, maybe “Easy cake instruction” or “ cake Recipe for kids”, etc.)

This way, whenever somebody searches for Cake Recipes in an exceeding computer programme, your website contains a higher likelihood of revelation as a result of you’ve got enclosed those keywords.

Meta Descriptions

Meta Description is a brief description of our product/service which is shown below our URL in SERP. The user reads that description to know the basic information. This will be the deciding aspect for a person to click on our link or not.

Here we can give our focused keywords to even rank and listed on top.

(Many people forget to include Meta descriptions for their pages. These descriptions are a crucial place to incorporate relevant keywords for your content, as these are used at intervals the search results once your page is listed.

For instance, if we have a tendency to still use the ‘Chocolate Cake Recipe’ example, then an honest Meta description for that page would come with those keywords and connected ones. So, “This straightforward cake formula is presumably the foremost delicious, appetizing, chocolate cake ever created.” would be an excellent Meta description to use, because it is comparatively short while containing a variety of specific keywords.)

Meta Tags

For each of your pages, you’ll set a group of keywords within the sort of Meta tags. These need to be all the relevant keywords of your content that you just could have researched previously.

I use a WordPress plug-in on my sites referred to as ‘All-In-One SEO Pack’. This permits Maine to enter all of my Meta tag keywords, Meta description and page title at the lower of every one of my posts before commercial enterprise. This merely inserts all of the knowledge into your page hypertext mark-up language format for you, creating your life a little easier.

URL Structure

URL of our website should be well structured and should land (go to proper) the landing page. Our URL should include the main keywords as they decide the ranking factor.

Including search engine, friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however, that is not the only factor.

For the sub-pages, the structure should be easily understood by the user to navigate from one page to another.

Ex: Domain.com/keyword would perform better than domain.com/365/738/subfolder/keyword etc;

As you can see for this page, the URL is http://onlineincometeacher.com/traffic/on-page-seo-techniques/ I have included the keywords that are relevant to this post.

Body Tags (H1, H2, H3, H4, etc.)

When writing your articles, you must slash your content into smaller sections & paragraphs to form it easier for folks to scan. These sections are given victimization completely different headings like Heading 1 (H1), Heading 2(H2)… Heading 6 (H6).

Generally, H1 tags area unit reserved for your main page title, with sequent headings (just like the ones I actually have used throughout this post) being issued H2, H3, etc. Search engines use these to figure out what’s necessary for your content. This is often why keyword wealthy headlines are additional helpful than generic ones. ensure you write keyword rich headings at intervals the order of priority in H1, H2 and H3 title tags. they’re utilized by several crawlers to differentiate vital content.

Keyword Density

Including relevant keywords throughout your content is incredibly necessary, because it helps search engines calculate what your content is regarding. However, strive to not to repeat and overuse keywords only for computer program robots. This could result in your website being prohibited from search engines.

To avoid this, attempt to keep your keyword density to roughly 2-5%. If you discover this tough, get out a wordbook and broaden your writing vocabulary. This way, you’re still writing regarding an equivalent issue, while not risk of being prohibited.

Image SEO

Using pictures inside your content may be a good way to create your website additional visually appealing and cut up boring chunks of text. You’ll be able to utilize these pictures to assist improve your website SEO.

All your uploaded pictures have titles; therefore treat them simply identical as your page titles. Together with relevant keywords will facilitate individuals notice your website once looking out on Google pictures.

You can additionally embrace elevation Text and Descriptions for your pictures, creating them even additional helpful with SEO.

Internal Linking

People often think that the only links that count are those from other websites. While these links are important, these are not the only important links!

Placing links to your alternative web {site} pages could be a good way of up your site and used properly, internal links are often a helpful weapon in your SEO arsenal. Not solely will it build it a lot of easier for your guests to navigate around your website and realize all of your content, however it conjointly ensures that your website gets properly crawled permitting the search engines to search out all of your pages. It conjointly helps to create the connexion of a page to relevant keywords and phrases, while conjointly serving to to extend the Google PageRank of your pages.

There area unit variety of various ways that you just will use to enhance your internal linking structure. the most being; content links and permanent navigation links.

For bloggers, content links area unit terribly helpful once used properly. These area unit links that area unit placed inside your article posts, that send folks to alternative relevant pages on your website. For example, this post is focused on increasing traffic to your site, so readers may also find a post on ‘How To Drive Traffic To Your Blog‘ useful. Perhaps other people are just starting out blogging and want to learn more.