Instagram Marketing

Digital Marketing Factors, Instagram Marketing, Instagram Ads, Social Media Marketing

Tips for Instagram Marketing.

Everything you need to know to create a successful Instagram marketing strategy for your business. Digital Marketing Factors will give you good tips, techniques, and factors to run a successful campaign.

Across the globe, there are over 800 million Instagrammers — more than 500 million of whom use Instagram every single day, sharing more than 250 million pieces of content each day.

Instagrammers like to connect with brands.

Research shows that brands enjoy a number of distinct benefits and advantages on the network:

Instagram, brands enjoy regular engagement with 4 percent of their total followers. On networks like Facebook and Twitter, engagement is less than 0.1 percent. (source: Forrester)
70% of Instagram users report having looked up a brand on the platform (source: Iconosquare)
62% of users follow a brand on Instagram (source: Iconosquare)
Only 36 percent of marketers use Instagram, compared to 93% of marketers who use Facebook (source: Selfstartr)

• It is a photo sharing network with more than 1 Billion users
• 30% of Instagram users are milliners (Young audience, up to 35 Age)
• It helps in engaging the customer with our brand
• 85% of the audience of Instagram is out of US
• The business which depends on the visual appeal of the product will do better business on Instagram
Eg:
1) Fashion
2) Health & Fitness
3) Hotels
4) Foods
5) Travels

• Create an Instagram account and fill all the details like bio, website, location etc.
• We have to create a separate account for business and personal.
• Follow relevant people in your industry to get proper update depending on the business plan daily post with a specific topic
• Add # (Hashtag) with every photo to get maximum reach
• Instagram users like native photos instead of product ads
• We have to create a unique and creative post for better engagements

Note:
1) Big brands regularly change the link option according to the promotion of the product.
2) Big companies use influencer marketing to better reach and branding.

Types of post effect on Instagram

1) Behind the scene photos
2) People using the product
3) Funny post
4) Brand promotion
5) Creative ideas
6) Influencer post
7) Employee content
8) Motivational post

Dimension: 1080×1080 px
Quality: HD Quality picture
Video: 16:9 ratio ( 1 min)

# (Hashtag):

• The most effective way of increasing our hashtags.
• Most of the companies use popular hashtags like
#me #follow #followme #like #like4like #cute #love #instagood # follow4follow

Influencer marketing:

Finding an influencer person in your business category and using his account for posting.