WHAT IS DIGITAL MARKETING? a visible outline.
What is Digital Marketing? a Visible Outline
Digital marketing is one type of marketing is widely used to promote products or services and to reach consumers using digital channels. Digital marketing extends beyond internet marketing including channels that do not require the use of the Internet. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing and many other forms of digital media.
Through digital media, consumers can access information any time and any place where they want. With the presence of digital media, consumers do not just rely on what the company says about their brand but also they can follow what the media, friends, associations, peers, etc., are saying as well. Digital marketing is a broad term that refers to various promotional techniques deployed to reach customers via digital technologies. Digital marketing is an intensive choice of merchandise or services, and complete selling ways that in the main use the web as a core promotional medium additionally to mobile and ancient TV and radio.
Various elements of digital marketing
There are various elements by which digital marketing is formed. All forms operate through electronic devices. The most important elements of digital marketing are given below:
Search engine optimization (SEO) is an action for increasing the visibility of any website or any web page in a search engine’s “organic” search results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search result list, the more visitors it will receive from the search engine users. Search Engine Optimization (SEO) targets multiple types of search including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
2. Online advertising
Online advertising is a very important part of digital marketing. It is also called internet advertising through which company can deliver the message about the products or services. Internet-based advertising provides the content and ads that best match to consumer interests. Publishers put about their products or services on their websites so that consumers or users get free information. Advertisers should place more effective and relevant ads online. Through online advertising, a company well controls its budget and it has full control over time.
Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website rather than “earning” those clicks organically. Pay per click is good for searchers and advertisers. This is a very good way for company’s ads since it brings low cost and more engagements with the products and services.
Today, social media marketing is one of the most important digital marketing channels. It is a computer-based tool that allows people to create, exchange ideas, information and pictures about the company’s product or services. According to Nielsen, internet users continue to spend more time on social media sites than any other type. Social media marketing networks include Facebook, Twitter, LinkedIn, and Google+. Facebook is the most effective tool for the promotion of company’s products and services. In LinkedIn, professionals write their profile and share information with others. The company can develop their profile on LinkedIn so that the professionals can view and can get more information about the company’s product and services. Google+ is also social media network that is more effective than other social media like Facebook, Twitter. It’s not only social media network but also it is platform that links web-content directly with its owner.
5. Email Marketing
When the message about the products or services is sent through email to the existing or potential consumer, it is defined as email marketing. Direct digital marketing is used to send ads, to make brand and customer/client loyalty, to make client trust and to build brand awareness. The corporate will promote its products and services by using this element of digital marketing simply. It’s comparatively low price comparing to advertising or alternative types of media exposure. The company will bring the complete attention of the client by making a beautiful mixture of creative graphics, text, and links to the product and services.
6. Text Messaging
It is a way to send information about the products and services from cellular and smartphone devices. By using phone devices, the company can send information in the form of text (SMS), pictures, video or audio (MMS). Marketing through cellular phone SMS (Short Message Service) more and more well-liked within the early 2000s in Europe and some parts of Asia. One will send order confirmations, shipping alerts using text message. Using SMS for campaigns get faster and a lot of substantial results. Under this technique, companies can send marketing messages to their customers in real-time, any time and can be confident that the message will be seen. The company can create a questionnaire and obtain valuable customer feedback essential to develop their products or services in future.
7. Affiliate Marketing
Affiliate marketing is a type of performance-based marketing. In this kind of marketing, a corporate rewards affiliate for every visitor or customer they bring by marketing efforts they create on behalf of the corporate. The industry has four core players: the merchant (also known as “retailer” or “brand”), the network, the publisher (also known as “the affiliate”) and the customer. There are two ways to approach affiliate marketing: Company can offer an affiliate program to others or it can sign up to be another business’s affiliate. If a company wants to drive an affiliate program, then, the company owner has to pay affiliates a commission fee for every lead or sale they drive to company’s website.